I don't know

I don't know.

When you think of entrepreneurs that make a name for themselves like Elon Musk, Steve Jobs or Derek Siver, those three words don't really come to mind.

While my goal is not to be world famous, a best seller author, or the first person to drive a ridiculously good electric car on Mars, I do want to hone my skills as an entrepreneur. Build products and services that people enjoy using, and growing a business doing things I like.

Yet all so often, I just don't know.

What's the best way to deal with problem X? How do we, or should we, work towards accomplishing Y? What will the effect of decision Z be? Yes or no?

There's uncertainty around every decision that needs to be made. And that freaks me out.

What if we did this one thing? What if we didn't? Will it be the beginning of the end, or is it the start of the famed hockey stick?

By surrounding myself with clever people and actively seeking their feedback I try to minimise the risk of doing something incredibly stupid. I try to force myself to take some time to really think something through if there's serious push back from people that know what they're talking about. More often than not, I change my position on said idea or decision. Maybe it's not quite as good as I first thought, or this just isn't the right time or place.

Stupid self confidence makes me wonder though if I'm a bad entrepreneur for not being 100% sure. How can you run a business if you don't know how you want to move forward on a simple decision?

I've learned to accept that it's okay not to have all the answers. It opens up an idea to more objective look. By saying I don't know, it doesn't mean that I don't care or that I don't lean a certain way, it's just that it needs further thought, analysis, time, or all of the above.

I think that's a good thing.

Free development licenses for Premium Extras at modmore is one of the things in the I don't know category that made it through to an actual launch. The first responses when I proposed this in a team meeting were cautiously optimistic. And when it was first mentioned at the MODXpo, only a few days later, people responded with a round of applause.

Now that it's live, people are starting to take advantage of it. Over 250 free development licenses have been installed to date.

So far, it seems to be a popular decision.

But will people install our paid-for extras for free, tear out our license system, and cause modmore to go bankrupt? Or will this lower the barrier to entry to the point that we will see an influx of new users and increased sales with it?

I still don't know.

But I'm cautiously optimistic.


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